Radical plan to put the creative industries at the heart of growth

Business Secretary Vince Cable, Culture Secretary Sajid Javid and Facebook chief Nicola Mendelsohn joined forces to launch Create UK, which aims to maintain and boost Britain’s position as a world leader.

The aim is to double the value of exports in areas from gaming to advertising, design and publishing from £15.5 billion inn 2011 to £31 billion by 2020. It requires “radical” shifts in thinking in areas such as education and demands support for creative industries “at all levels of government and across all departments” with every branch of government considering the creative industries when making decisions.

“The [creative] sector plays a significant role in the economy and how the UK is viewed on the global stage but we are trading in an increasingly competitive marketplace and cannot take our position for granted…Government should now make the creative industries one of its official industrial strategy sectors to build on this UK success story'” Mendelsohn

The 26-page document says that it wants creativity to be promoted in schools and warns the “marginalisation of creative subjects” is discouraging many young people from jobs in the industry. Ofsted should require schools to show their commitment to a “broad and balanced curriculum.”


Take a look round the Rochester Independent College Visual Arts blog and see how we promote creativity in our students.


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