THE IMPORTANCE OF COLOUR IN GRAPHIC DESIGN

Colour is an essential factor to the world of graphic design and advertising. Not only that it brings in depth and emphasis to a design but it also gives the feel and the mood of a design.

Graphic Design is not just only about making beautiful layouts and fantastic designs but it is also about connecting to the people who we are targeting at. In fact, one can consider it as a part of psychology because designers are tasked to understand and connect with people through designs.

One tool that we designers use to connect with people is colour. Colour gives an array of emotional and visual cues. Apart from that it sets the tone and attracts people’s attention towards the design. While learning colour theory is important for us graphic designers, it is also a great measure to understand what the meaning of different colours.

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